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Coolers Wine Coolers are designed to maintain bottles of wine at an ideal temperature. They also shield against excessive humidity, which could cause wine to degrade and alter its flavor. These sweet drinks typically contain real fruit juice and are low in alcohol (4-6% ABV). However, they are not wine. The History of Wine Coolers The wine cooler has been the way of many a trend, rising to popularity and then falling out of fashion. But what is a wine cooler and how did it become such an enthralling drink? A wine cooler is a drink that blends traditional wine with fruit juice or syrup. This is a refreshing, sweet drink, perfect for summer. It's an excellent way to extend your bottle of wine. When the wine cooler first hit the market it was a very popular choice for those seeking a refreshing, easy drink to drink. It was distributed by major distributors such as California Cooler Seagram's and Bartles & Jaymes. In the 1980s, wine coolers were responsible for 20% of all wine consumed by Americans. But their popularity began to decrease in the beginning of the 1990's. This was due to changes in federal excise taxes which made mixing wine and water less lucrative. This marked the beginning of the demise of the wine cooler. It was replaced by malt-based drinks such as Zima and Mike's Hard. The wine cooler is making a comeback in the modern age, thanks to independent wine drink producers who are focused on making drinks of top quality and with short ingredient lists. They are also focusing on using more natural fruits and wines. Many prefer buying pre-made wine drinks. While you can make your own wine coolers by mixing wine with fruit juice or syrup, it is possible to make them by yourself. They can be found in numerous grocery stores, liquor stores, and specialty wine stores. Aside from being convenient, these pre-made drinks are an excellent addition to any barbecue or picnic. They can be served chilled or with citrus-infused twists. Some of these drinks can be frozen, making them ideal for outdoor entertaining. These drinks are perfect for any occasion, as long as you keep in mind the right wine cooler temperature. The California Cooler California Cooler was the brand that started the wine cooler craze in the 1980s. The bottled concoctions mixed white wine with fruit juice, and other drinks and were hugely popular. California Bottled Products was the company that created the concoctions. It began with Michael Crete and Stuart Bewley, his high-school buddy. They did all the work themselves including brewing, bottling and sales. In 1984, they were selling 10 million cases per year. This led giant wine producers such as Gallo to join the game and flood primetime TV with ads promoting their versions of California Cooler. These included the endearing old yokels Frank Bartles, and Ed Jaymes. At the end of the decade, the era was over. Taxes set off the death knell of the product in the year 1991, when Congress quintupled the excise tax on wine to $1.07 a gallon. The cost of making a wine-based beverage cooler grew rapidly, and was eventually outstripped by sweet malt beverages such as Zima or Smirnoff Ice. However, it is possible that coolers make an appearance. With the new generation coming of age, it may be that they are eager to embrace the irreverent mix of fruity malt and wine liquor. They might be interested in the fact that a cooler can serve as an energy-saving alternative to a refrigerator. A wine cooler can be set on a patio or deck and has screen covers that allow cool air to enter. The collapsible beverage cooler not just a great wine cooler, but it's also ideal for picnics and camping. It can be folded flat to fit inside your trunk. It is easy to carry, with the handle and wheels on top. Once it's installed it can easily hold many beverages and food. It can also serve as seating, and it will keep your drinks cold. This cooler has a handy shoulder strap, which makes it easy to carry even when full. The 80's Craze In the 1980's, wine coolers were all the fashion. The fizzy mix of white wine and fruit flavorings was able to rise from obscurity to become the drink of choice for picnics, beach parties and casual gatherings. The low alcohol content of the beverage was a hit with a wide audience, and it became an emblem of relaxed fun. The popularity of wine coolers grew to the point that several major companies joined the market and the competition created many brands with a wide variety of flavors. Bartles & Jaymes, Seagram's Escapes and others were among the most successful. They each had a wide range of fruity flavors, which have made them household names. The craze for chilled, ready-to-drink cocktails also fueled an increase in the sparkling wine industry. The yuppies wanted to show their newfound wealth and began drinking champagne and sparkling wine. These sparkling wines were expensive at the time, but were a lighter alternative to reds and whites that were full-bodied. In a period when wine snobs were becoming increasingly disinclined to drink anything that didn't carry the label “vin de vigne,” these frothy libations offered an opportunity for vinophiles to get their fix without getting a headache or a bitter taste in their mouth. The wine cooler trend started to fade towards the end of the decade. A massive tax hike on excise prompted producers to shift from malt-based wine to drinks, and by 2006 the category had fallen to less than one percent of sales. Coolers are now making a small return. While a lot of people still employ the term wine cooler to refer to these wines that are flavored, cocktail enthusiasts often refer to them as aperitifs or spritzers. They are a great way to stretch a bottle and adding sweetness to a light alcohol beverage. They also provide a refreshing drink on hot days. There isn't a legal definition of a wine cooler, and many of the products available today don't even contain any wine. The Perfect Cooler There's a cooler for everyone, no matter if you're a wine lover or just want to keep your favorite bottles at the perfect serving temperature. Take note of the space available and the number of bottles you'd like to keep before deciding on a wine refrigerator. Consider whether you prefer a built-in model fitted into cabinets or an independent unit that can be put anywhere in your home. Wine coolers are a great addition to any kitchen, but they can also be used in bars, restaurants hotels, spas, hotels and other beverage-serving establishments. These refrigerators are built to store and cool bottles to the ideal serving temperature. They're an excellent way to ensure that your customers are enjoying their drinks to their maximum potential. With an array of single-zone and dual-zone options available, it's important to choose the right wine refrigerator for your business. If you're new to the business, a single-zone wine cooler will likely suffice however, as your tastes evolve you might need to upgrade to an option with dual zones that can accommodate different kinds of wines at a time. If you're a snob at wine or simply looking for an efficient wine cooler then look no further than the BruTank Vino Portable Bottle Cooler. This double-walled, vacuum-insulated cooler will keep your wine or other bottles chilled for up to 6 hours without the necessity of ice. This cooler is ideal for picnics, backyard barbecues and dinner celebrations. This wine cooler is ideal for homes with small space. Users love its aesthetically appealing design. Also, consumers appreciate the quiet operation and precise temperature control offered by the compressor system of this cooler. wine fridge uk appreciate the locking system, which offers an additional layer of security for wine bottles.